2011 is the year of Gamification - the integration of game mechanics in non-game environments to boost engagement, loyalty and fun.
In this talk, Rodrigo Franco will guide you through the basics of pillars of gameful design and show how implement some core gamification patterns in your ruby application using the best libraries and tools available for the task.
Rodrigo Franco is a brazilian web application developer and living proof of the viability of trans-ocean geekitude. He's spent the last decade working on projects around the world, including Odeo.com, Moourl.com and Chargify. He created one of the biggest Ruby on Rails communities in Brazil. In his free time, Rodrigo enjoys extending his geek tentacles to other realms such as MMORPGs, boardgames, and searching for the perfect coffee.
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